Super Bowl LIV Host Committee

INTRO
The Super Bowl Host Committee is responsible for planning and executing a successful Super Bowl every year. The Host Committee works in partnership with the National Football League and local & national stakeholders to create a positive experience for all attendees.

PROJECT
When the Super Bowl came to Miami in 2020, the Miami Super Bowl Host Committee approached us to help attract vendors to Miami for the Big Game. Part of our pitch was a 60-second audio and visual “sizzle reel” to generate hype about what makes the Magic City so special. Although the Committee ultimately decided to go in a different direction, they did borrow our sizzle reel idea, including the lyrics I wrote as an homage to the 305, which were given to none other than Pitbull to perform. Mr. Worldwide himself, dale!

PRESS
Hard Rock Stadium
Miami Herald